Besafeprod

About the Project

Case Study
Behavioral Safety Products (BSP)

Overview
Behavioral Safety Products (BSP) is a single-source provider of suicide prevention safety products for the behavioral and psychiatric healthcare industry. Their mission is to deliver environments that prioritize patient safety without sacrificing functionality or aesthetics.

They partnered with us to redesign and rebuild their e-commerce experience with a focus on usability, trust, and conversion.

Industry
Behavioral & Psychiatric Healthcare

Services Provided
Design
E-commerce Development
Conversion Optimization
Marketing Optimization

The Problem
BSP had a strong and important product offering, but their existing website and e-commerce experience did not fully support their business goals. The site needed to better communicate trust, handle complex product information clearly, and convert visitors into customers across both desktop and mobile devices.

In addition, their marketing efforts were not performing at their full potential due to design and conversion limitations within the site experience.

The Goal
Create a modern, conversion-focused e-commerce platform that:

• Clearly presents specialized safety products
• Provides a secure and frictionless checkout experience
• Supports inventory and order management at scale
• Performs well on mobile devices
• Improves conversion rates and marketing performance

The Solution
We redesigned BSP’s website with a strong focus on clarity, trust, and usability, ensuring the design supported both the sensitivity of the industry and the commercial goals of the business.

On the e-commerce side, we built a customized platform that included secure checkout processes, detailed product descriptions, streamlined order management, and integrations with inventory and shipping systems. Special attention was given to mobile optimization, allowing customers to browse, research, and purchase products easily from any device.

Beyond the site itself, we optimized the overall user flow to reduce friction, improve product discovery, and support higher conversion rates. We also assisted in optimizing their marketing ads to better align with the new site experience and drive higher-quality traffic.

The Results
• 24% increase in sales after design, conversion, and marketing optimizations
• Improved e-commerce usability and checkout experience
• Stronger mobile performance across devices
• A scalable platform supporting BSP’s continued growth

Key Takeaway
This project demonstrates how thoughtful design, conversion-focused e-commerce development, and aligned marketing optimization can significantly increase revenue, even in highly specialized and regulated industries.

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